Software is
everywhere now.

Calm design isn't just about apps on your phone. It's about every screen you touch: the car you drive, the thermostat on your wall, the kiosk at the grocery store, the seatback on your flight. Here are six everyday interfaces — each shown anxious, then calm.

Scroll to begin

You're doing 70 mph.

One dashboard wants your attention right now. The other knows you're driving.

Anxious
72mph
2,847rpm
Tire Pressure Low
Lane Departure
Coffee Shop 0.3mi
Washer Fluid
Phone Battery 12%
Shell Station — $3.42/gal — 0.5 mi ahead. Tap to navigate. X
Calm
72mph
Next turn in
3.2 mi
Exit 42B • right lane

Contextual data gathering

At 70 mph, only one thing matters: the road ahead. The calm dashboard shows speed and next turn. Everything else — RPM, tire pressure, gas station ads, software updates — can wait until you're parked. Context determines what's important.

It's 71 degrees in here.

One thermostat shows you everything it knows. The other shows you the only thing you asked.

Anxious
ECO+ MODE 71° HEATING TO 73°
Humidity: 42% • AQI: 67 (Moderate) Filter: Replace in 12 days Energy used today: 4.2 kWh ($0.63) Monthly forecast: $47.80 (+12% vs last month) Occupancy: 2 people detected Tip: Lower by 2° to save $4.20/mo Your neighbor averages 68°. You could too!
Calm
71° Heating
Set to 73°

State, not feed

A thermostat's job is to tell you the temperature. Not your energy bill forecast, not your neighbor's thermostat habits, not the air quality index. The calm thermostat shows state: it's 71°, heading to 73°. Done.

You just want to buy bananas.

One kiosk has opinions about your purchase. The other rings you up.

Anxious
Join ShopRewards+ today! Earn 3x points on bananas! TAP HERE
SELF-CHECKOUT Station 7
Bananas (organic) x4$2.36
Oat Milk 64oz$4.99
Sourdough Bread$5.49
TOTAL$12.84
Customers who bought bananas also bought: Peanut Butter ($3.99) — Add to order?
UNEXPECTED ITEM IN BAGGING AREA
Calm
SELF-CHECKOUT 3 items
Bananas (organic) x4$2.36
Oat Milk 64oz$4.99
Sourdough Bread$5.49
Total$12.84

Default over choice

The anxious kiosk asks you to join a loyalty program, suggests add-on purchases, demands age verification for cough drops, and screams about your bagging technique. The calm kiosk scans items and takes payment. That's the job.

You're stuck here for 4 hours.

One screen fills the time with noise. The other respects it.

Anxious
Seat 24F SkyEntertain Pro+
EARN 50,000 BONUS MILES
Apply for the SkyRewards Platinum Card today!
$95 annual fee. Terms apply. Tap for details.

How's your flight so far?

★ ★ ★ ★ ★

Help us serve you better!

WiFi available! Stream Plan $19.99 • Browse Plan $9.99 • Message Plan $4.99
Calm
24F SFO → JFK
Remaining
2h 47m
Arriving
4:32 PM ET

Notifications as last resort

You're a captive audience at 35,000 feet. The anxious system exploits that: ads, surveys, upsells, eight navigation tabs. The calm screen shows what matters — time remaining and where you are — and gets out of your way.

You need $60.

One machine has a sales pitch. The other gives you cash.

Anxious
*** SPECIAL OFFER ***
Pre-approved for a $15,000 credit line!
Ask inside for details!
Would you like a receipt?
[ PRINTED ] [ EMAIL ] [ BOTH ] [ NONE ]
A $3.50 surcharge applies to this transaction
Calm
Good afternoon, Derek.
$60
$100
$200
Other amount

Cheap deviation

Most ATM visits are withdrawals. The calm ATM skips the menu and goes straight to "how much?" with your usual amounts ready. Depositing or transferring? That's one tap away — not buried behind stamps and bill pay.

You pressed 7.

One elevator has a content strategy. The other goes to 7.

Anxious
LUNCH SPECIAL: Lobby Café — $8.99 Panini Combo X
3
STOPPING AT: 5, 7, 12, 15
BREAKING: Markets up 1.2% • Weather: Partly cloudy, 68°F • Traffic: I-90 delays expected • Tip of the day: Take the stairs for better health! •
Max capacity: 12 persons / 2500 lbs. In case of fire, do not use elevator. Last inspected: 11/14/2024. Certificate #ELV-2847-B.
Calm
3

Calm is not austere — but it IS focused

The anxious elevator has a content strategy: ads, news tickers, health tips, safety legalese. It treats 30 seconds of your time as inventory to monetize. The calm elevator has one job. Up arrow. Floor number. Your button is lit. That's it.